Our organisation
The desire to have total control over our business and our development is the strength of our group. Since our creation, our internal and global management has enabled us to continue to develop our brand autonomously and independently at all levels. This is why the group consists of several entities:
Our entities and their functioning
Laser Game Entreprise, the parent company, manages :
- Marketing strategy
- Financing and banking relations
- Administrative and accounting team
- Human resources
- All the integrated centres
- The commercial development of the brand: new expansions, opening of centres, supporting affiliates
- The buying platform
- The management of 4 divisions: equipment, development, communication and editions
Created in September 1999, Laser Game Equipement oversees :
- The research and development of the equipment and software
- The manufacturing and maintenance of the equipment
- The technological development and creation of new products for Laser Game Evolution
- The development of new scenarios for Laser Game Evolution
- The designing of new modules and additional games
Laser Game Equipement has always been located as close as possible to the operating centres. Due to this proximity, the products designed by Laser Game Equipement can best meet the needs of players and operators.
The player must have a memorable experience, the equipment must be suitable for intensive use rather than putting restrictive constraints on the players.
The operator must remain calm during the management of all their equipment.
Being both a design hub (mechanics, electronics and IT) as well as a production and maintenance workshop, Laser Game Equipement manages the entire chain in-house.
Re-evaluation and improvement are continuous processes, and it is the only way to achieve perfection.
LG Éditions :
- Produces, releases and markets the products of the LGE group brands
- This division is also responsible for marketing and partner relationships (brands, artists, etc.)
Created in 2006, Laser Game Communication oversees :
- Respect of the brand image and the graphic charter
- Marketing and communication strategy
- National communication operations
- Graphic designing of communication media
- National partnerships
Laser Game Communication is a communication agency exclusively dedicated to all the Laser Game Evolution centres.
We assist the centres not only in the promotional activities that we suggest to them at the national level, but also in their local communication activities (public relations, email campaigns or flyer distribution, EC, social media, radio, TV, poster campaign, advertising games, etc.).
We assist the centres not only in the promotional activities that we suggest to them at the national level, but also in their local communication activities (public relations, email campaigns or flyer distribution, EC, social media, radio, TV, poster campaign, advertising games, etc.)