Our organisation
The desire to have complete control over our business and our development is the strength of our group. Since our creation, our internal and global management has enabled us to keep going to develop our scores autonomously and independently at all levels.
It is for this reason that the group contains several entities:
Our entities & how they work
Parent company, Laser Game Entreprise manages:
- The marketing strategy
- Funding and banking relations
- The administrative and accounting team
- Human resources
- All of the integrated centres
- The commercial development of the brand: new locations, centre openings, support for affiliates
- The shopping platform
- The management of the 4 poles: equipment, development, communication and publishing.
Established in September 1999, Laser Game Equipement ensures:
- Hardware and software research and development
- The manufacture and maintenance of the equipment
- Technological developments and the creation of new products for Laser Game Evolution ®
- The development of new scenarios for Laser Game Evolution ®
- The design of new modules and spin-off games
Laser Game Equipement has always been as close as possible to operation centres. Thanks to this proximity, the products designed by Laser Game Equipement best meet the needs of players and operators.
The player must have a memorable experience, and the equipment must be suited to intensive use rather than placing restrictive constraints on the players.
The operator needs to be able to remain confident when managing their equipment fleet.
Acting as both a design office (mechanical, electronic and IT) and a production and maintenance workshop, Laser Game Equipement manages the entire chain in-house.
Questioning and improvement are ongoing, which is the only way to strive for perfection.
LG Editions :
- Produces, edits and markets merchandise for Groupe LGE brands
- This division is also responsible for all aspects of marketing and partner relations (brands, artists, etc.).
Established in 2006, Laser Game Communication provides:
- Compliance with the brand image and brand guidelines
- The communication and marketing strategy
- The implementation of national communication campaigns
- The graphic design of the materials
- National partnerships
Laser Game Communication is a communications agency exclusively dedicated to all Laser Game Evolution centres.
We support centres with the advertising campaigns we offer them at a national level, as well as with their local communication activities (public relations, email campaigns or flyer distribution, works councils, social media, radio, TV, outdoor advertising, promotional games, etc.).
Drawing on over 20 years of unique experience, we look after the Laser Game Evolution brand image on a daily basis and work passionately to increase its profile.